Schema Markup Generator (JSON-LD)

Create valid, Google-ready structured data in minutes. Choose a schema type, fill in the fields, and this free generator outputs clean JSON-LD you can paste straight into your page, helping you win rich results like star ratings, FAQs, and breadcrumbs.

How to use the Schema Markup Generator (JSON-LD)

1. Select your schema type (Article, FAQ, Product, Local Business, and more).
2. Fill in the required fields.
3. Copy the generated JSON-LD.
4. Paste it into your page’s and validate with Google’s Rich Results Test.

Why schema markup matters

Structured data helps search engines understand your content and makes your pages eligible for rich results and AI Overviews, which boost visibility and click-through. JSON-LD is Google’s recommended format, and using a generator ensures valid syntax and all required properties.

Choose your schema type from the dropdown

Select what you are marking up and the generator shows only the fields that type needs, then builds clean JSON-LD you can paste straight into the page. Supported types:

• Organization, company name, logo, contact details and social profiles, once sitewide.
• LocalBusiness, address, phone, opening hours, price range and coordinates for each location page.
• Person, author and founder profiles, with job title and verified profile links.
• WebSite, enables the sitelinks search box with a SearchAction.
• Article and BlogPosting, headline, author, publisher, published and modified dates.
• Product, brand, SKU, price, currency, availability and aggregate rating.
• Service, service type, provider, area served and starting price.
• FAQPage, question and answer pairs from one simple list.
• HowTo, numbered steps with names, text and total time.
• BreadcrumbList, an ordered navigation trail Google can render in the SERP.
• Event, start and end times, online, in-person or hybrid, venue and ticket price.
• VideoObject, thumbnail, upload date, duration and embed URL.
• Recipe, prep and cook time, yield, ingredients and method.
• JobPosting, title, hiring organisation, location, employment type and salary.
• SoftwareApplication, app category, operating system, price and rating.
• Review, a single review of a product, service or business.

Why structured data is worth the effort

Schema does not directly raise rankings, but it tells search engines what an entity is rather than making them infer it, and it unlocks rich results, review stars, FAQ accordions, product prices, business hours, video thumbnails and job cards. In AI-generated answers, clean structured data makes your brand far easier to cite correctly.

Which type belongs on which page

Use Organization once on the homepage, LocalBusiness on each location page, Article or BlogPosting on every post, Product on product pages with a real price, Service on service pages, and BreadcrumbList on any page more than one level deep. FAQPage and HowTo should only be used where the questions or steps are genuinely visible to the visitor.

Rules that keep you out of trouble

Only mark up content that is actually on the page. Invisible or invented markup is a manual-action risk, and fake review stars are the most commonly penalised abuse. Keep one JSON-LD block per entity, use absolute URLs, use ISO dates and durations, and re-validate after any template change. The generator flags the required properties you have left blank before you publish.

Validation workflow

1. Pick the type, fill the fields, and copy the generated block.
2. Paste it before </head>, or into a custom HTML block on the page.
3. Run the URL through Google’s Rich Results Test to confirm eligibility.
4. Check Search Console’s enhancement reports a week later for errors at scale.

Pair it with the rest of your technical checks

Confirm the page is indexable with the Google index checker, review your head tags with the SEO meta tag analyzer, and check load time with the page speed insights estimator.

Frequently asked questions

Which schema format does Google prefer?

JSON-LD.

Where do I add the schema?

In the or as a