URL Cleaner & Parameter Checker | Strip UTM Tags
Remove UTM tags and click IDs, inspect every parameter, and get the clean canonical version of any URL.
Remove UTM tags and click IDs, inspect every parameter, and get the clean canonical version of any URL. Runs entirely in your browser — nothing is uploaded, nothing is stored.
URL cleaner & parameter checker
Strip UTM and click IDs, inspect every parameter, and get the clean canonical URL.
Why dirty URLs cost you rankings
Every parameter combination is a distinct URL to a crawler. Tracking tags, session IDs and filter combinations can multiply one page into thousands of crawlable variants, wasting crawl budget and splitting link signals. This tool parses any URL, labels each parameter as tracking or functional, and hands back the clean canonical form.
Parameters it strips
The full UTM set plus gclid, fbclid, msclkid, Mailchimp identifiers, generic ref and Google Ads source tags. Functional parameters — the ones that genuinely change what a visitor sees — are kept and flagged so you can decide.
URL hygiene rules worth enforcing
- Lowercase only; mixed case creates duplicates on case-sensitive servers.
- Hyphens between words, never underscores or spaces.
- Keep depth to three or four folders.
- HTTPS everywhere, with a single canonical host.
- Self-referencing canonical on parameterised URLs.
Where to use the clean URL
Use it for canonical tags, internal links, sitemaps and — importantly — for the target of any backlink you build. A link pointing at a tracking URL passes its value to a URL you did not want indexed. Craft new paths with the URL slug generator.
Other free tools
Found problems you would rather not fix yourself?
Send us the scan output. We will tell you which issues actually affect rankings, and quote the work if you want it handled.