Keyword Grouping Tool

Turn a messy keyword list into organized topic clusters. Paste hundreds of keywords and this free grouping tool clusters them by similarity and intent, so you can map keywords to pages, plan content hubs, and build a logical site structure in minutes.

How to use the Keyword Grouping Tool

1. Paste your keyword list.
2. Set grouping sensitivity.
3. Run the grouping.
4. Export the clusters and map each to a page.

Why keyword grouping matters

Grouping related terms lets you target each cluster with a single, focused page. Clustering also reveals content gaps and hub-and-spoke opportunities, making your content plan far more efficient.

One page per cluster, not one page per keyword

Search engines rank pages against intent, not strings. Ten near-identical pages built for ten variations of the same query cannibalise each other; one strong page that covers the cluster ranks for all of them. This tool groups your list by shared head terms so the mapping becomes obvious.

Reading the output

Broad mode groups by the dominant term, good for a first pass on a large list. Tight mode groups by two-term topics, which is better when a single head term hides several intents (“link building services” versus “link building tools”). Every cluster should become exactly one URL in your content plan.

Then split by intent

• Commercial, buy, services, agency, pricing, near me: service and location pages.
• Comparative, best, top, vs, alternatives: comparison and listicle pages.
• Informational, how, what, why, guide: blog content that earns links.

Spotting existing cannibalisation

If two live URLs already sit in the same cluster, check Search Console: when both appear for the same query and neither cracks the top five, merge them. Use the duplicate content checker to decide, then the redirect map generator to consolidate.

Key features

• Automatic topical clustering
• Adjustable grouping sensitivity
• Intent grouping
• CSV export
• Free

Frequently asked questions

How is this different from keyword research?

Research finds keywords; grouping organizes them into page-level clusters.

How many keywords can I group?

Large lists are supported.

Should each cluster be one page?

Generally yes, one focused page per tight cluster.

Related free tools

Keyword Combiner · Internal Link Opportunity Finder · Keyword Rank Checker. See all of our free SEO tools.

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